Be truthful – but be positive!

• A strong, concise intro will grab the reader’s attention. A statement from the cat’s perspective can be a good way to make a bio stand out.

• The goal of the bio and adoption listing is to showcase a cat’s personality; no need to mention that basic vet work is done. The adopter should imagine the cat in their home and form a connection.

• Imagine the cat’s ideal adopter: “Fuzz would be the perfect companion for ____” (an active household that will enjoy playtime as much as he does, someone who enjoys a cozy night curled up on the couch with a good book, a calm home that appreciates sticking to a routine, etc). “If you enjoy _, Fuzz is the cat for you!”

• How certain characteristics are presented/framed can make a huge difference. Try to avoid words like: hates, can’t, won’t, scared, aggressive, etc. For instance: “Doesn’t get along with other cats” —–> “will thrive in a home where he can shine as an only pet”

• Every cat has the perfect match, it is just a matter of finding them. Always try to list more positives than negatives/restrictions.

• If a cat has special needs or medical concerns, do mention them, but avoid using overly technical terms or a lengthy description about the limitations (which could intimidate potential adopters). This information will be reviewed with them in further detail during the adoption screening process.

• If a cat gets along with other cats/dogs/children remember to highlight this in the bio. This can often be a deciding factor for adopters.

Some words and phrases to consider:

Lovable, sweet, curious, energetic, sassy, good natured, calm, snuggly, affectionate, regal, chatty, gentle, goofy, intelligent, dignified, confident, outgoing, playful, laid back, social butterfly, thoughtful, quiet, adventurous

Focus on:

• What makes this cat special?
• How does this pet show affection and connect with people?
• What do they enjoy? What makes them excited?
• What is their ideal way to spend their time? What would be their perfect home/family?

And finally, a good picture is often more valuable than verbiage. Potential adopters see the picture first and are drawn to read more. Take great shots of your foster’s cuteness, but please don’t mark up or enhance the photos.